





At the bottom of the app's start page, there is a small "donate" button. When you click on it, it actually makes a phone call to connect you to an operator to make the donation. That really leverages the voice infrastructure the campaign already built, and beat the typical enter-your-credit-card-number approach by a large margin.

Then, another cool feature is that the app organize your contacts in the address book into a priority list with "battle ground state" residents listed at the top. It even encourages you to call those friends by keeping track of the calls you made, and compare you against other people! (Well, guess I do not know many people in battle ground states!)


Of course, none of those features are revolutionary on its own. But they really show how voice mashup can improve user experience. I'd like to see many more iPhone applications utilizing the voice features! It is a "phone" after all!
1. Enable interactive voice and messaging features in CRM, project management, enterprise IT, and e-commerce applications. That is a huge and under-served market, espcially for small businesses.
2. Help businesses, community leaders, or artists keep in touch with consumers / fans via mobile voice and messaging apps. It is not only a more personal way to engage consumers but also enables consumers to react right there on the phone.
3. Help social media users to have richer interactions via instant group calls or interactive messages boardcasted to mobile phones. It could multiple the effectiveness of social media apps.
4. Enable rich mobile apps or mobile web apps to support multi-party phone conversations, and voice / SMS messaging, from inside the app. Voice is the killer app on mobile. With mobility mashup, developers can continue to take advantage of this important feature in
applications.
At Ringful, we are building many of those applications. But more importantly, we are building a RESTful mashup platform that drastically simplifies telco application development. It lets any small business to create their own mobility mashup solutions.
Stay tuned!
Michael